When Apple announced the iPhone 12 lineup, many initial reviews praised the iPhone 12 mini with its more manageable 5.4-inch display. It was also relatively affordable compared to the other models and it felt like maybe Apple would have another hit on their hands, but it turns out that isn’t the case.
According to the latest data from Consumer Intelligence Research Partners, sales of the iPhone 12 mini have been less than stellar. The data suggests that the iPhone 12 lineup accounted for 76% of iPhone sales in the US in October and November of 2020. The base iPhone 12 model appears to be the most popular and accounted for 27% of sales, while the iPhone 12 mini only made up 6%.
Josh Lowitz, CIRP Partner and Co-Founder opines that one of the reasons the mini did not do as well as Apple would have liked is because of the launch of the iPhone SE, which was not only a smaller device, but was also competitive in terms of pricing. This apparently complicated the lineup and might have caused confusion amongst customers.
That being said, some have pointed out that the reason the mini isn’t doing as well is also due to the battery life. While many have praised the smaller form factor, battery life is one of the main criticisms of the phone.