OnePlus has gone through a strategic shift in the last year or so. With the launch of the Nord lineup, it has been able to aggressively expand to new markets within Europe and India, all while raising brand awareness in the US – known to be a very difficult market for Chinese OEMs to break through.
OnePlus just announced that its aggressive expansion is showing in its numbers. The company’s growth resulted in a 257% increase in number of shipments globally (including China, India, EU, and US) in the first half of the year. This compared to the same time frame last year.