The iPhone 12 series has been the most successful launch of an Apple lineup since the iPhone 6 in 2014, reports Counterpoint Research. Back then it was the refreshed design and larger screens that attracted people to the 6 series, what drove 12 series sales?
According to the analysts, it was the adoption of 5G on all models as well as OLED displays, even on the non-Pro phones. Unlike previous generations, this time around people flocked to the higher-end models.
The iPhone 12 Pro Max in particular – this was the most popular phone of the four accounting for 29% of total sales, up from…