vivo debuts its campaign for euro 2020 asks you to put down your phone and enjoy the moment

Vivo is the official partner for EURO 2020 and it has a message for you – put down your phone and enjoy the moment. It’s a bit of an odd message from a company that sells phones, but the sentiment is good.

“We strive not only to help people capture and share life’s magical moments, but to make every moment in life more magical,” said Spark Ni, Senior Vice President and CMO of vivo.

The advertising campaign goes live today with the message “give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia and China, as…