Most people are looking to buy a phone in the $200-$600 range, shows last week’s poll. The lower half of that price range proved the most popular, meaning that $200-$400 is the sweet spot for new devices.
This also means that Apple hit the bullseye with the iPhone SE (2020), which is exactly $400 if you can make do with 64GB storage. The upgrade to 128GB costs $50, which pushes things into the next price range, but that’s not unexpected for Apple.
Still, an Apple A13 chipset at $400 should be a wake-up call to Android makers and probably Qualcomm too – Apple’s chipset is in a league of…