realme will show ads on its phones but you can disable them

One of the most contested aspects of the MIUI software experience on Xiaomi and Redmi phones in places such as India has been the extensive use of ads all over. But it looks like the appeal of introducing ads into your software UI is just too high, because now Realme is doing it too.

Realme as a brand is an Oppo offshoot that is pretty clearly aiming to compete primarily with Xiaomi (and mostly, its Redmi sub-brand), and it’s been doing a great job so far. Now though, it will introduce ads in its UI in India, which it’s sneakily calling “commercial content recommendation”.

All Realme…