counterpoint online smartphone shipments in india reach an alltime high during the third quarter per

According to the latest Counterpoint Research report, 46% of all smartphone sales in India happened online during the July-September period. This is a 55% increase over the same period last year and is the result of the large scale aggressive promotions during the festive season in India.

Retailers Flipkart and Amazon were the preferred destinations for buyers. Flipkart in particular led the way with a 57% market share, followed by Amazon with 33% and with 9%. According to Counterpoint’s own Anshika Jain, the growth in the online channel came as a result of the retailers’…