Instagram is testing a new set of video editing tools within its Stories camera called “Reels”. Its used to make 15-second video clips to a selected sound byte of music track, easily discoverable by hashtag or use audio from other clips, much like you can do with TikTok.
Instagram tells still feels Reels is different from TikTok:
No two products are exactly the same, and at the end of the day, sharing video with music is a pretty universal idea we think everyone might be interested in using. The focus has been on how to make this a unique format for us. Your Friends are already…