jony ive leaves apple to start his own creative company

The person behind the iconic designs of the iPhone, iPod and the Mac, Jony Ive, is leaving Apple, after more than two decades at Cupertino. He revealed the next adventure in his life will be his own creative agency, called LoveFrom. It will launch in 2020, with Apple as its first client.

Jony Ive, or as is his full name, Sir Jonathan Paul Ive, will have no immediate successor. People like Alan Dye, the director of the UI team, and Evans Hankey, the leader of the industrial design team, will report to Apple’s COO. Speaking about his departure, Ive simply said:

This just seems…