idc smartphone sales in emea region drop by 33 in q1

According to the latest IDC report, smartphone sales in Europe, the Middle East and Africa reached 83.7 million units during the first quarter of this year. This is a 3.3% year-on-year decrease compared to the same period last year. In terms of total value, the decrease is even larger with an estimated $26,8 million in retail value before tax, which is 10% down on Q1 2018.

Huawei saw the largest growth in the region with a 66.1% YoY increase in shipments, followed by Xiaomi with 33.3%. All the other major brands shipped fewer phones – HMD is down 32.6%, Apple lost 22.73%. Samsung…