amazon dethrones apple as most valuable brand in the world

Amazon is now the world’s most valuable brand, unseating Apple and Google, and ending the 12-year run of technology brands atop BrandZ’s list. Amazon was the third most valuable brand in 2018, behind Apple and Google but rose to the top thanks to a 52% year-on-year increase in value.

Amazon’s brand is now valued at $315B, while Apple and Google are neck and neck at $309B. Microsoft sits firmly in fourth with an estimated brand worth of $251B.

It’s important that we differentiate between most valuable brand and largest company by market cap. Microsoft is currently the biggest…