OnePlus is officially part of the mainstream – with its partnership with T-Mobile and a promo campaign with Robert Downey Jr., the company wants its brand to be as recognizable as Apple or Samsung. That also means it’s not shy about the price.
At $700, the OnePlus 7 Pro matches the iPhone XS ($730) and Galaxy 10e ($750 MSRP, though you could easily find an S10 for that kind of cash). Long-time fans will likely scoff at that price, but they can look to the OnePlus 7 as an upgrade path. Indeed, the non-Pro won’t even be available in the new hunting ground for OnePlus, the US.