apples new marketing campaign in india says the iphone 6s is incredible

Apple hasn’t been doing very well in India, sales-wise, and the company is now looking to change its fortunes by banking on the iPhone 6s. That’s not a typo, we really do mean the phone that made its debut in September of 2015.

Apple’s newest handsets are quite expensive (and that’s an understatement) in the subcontinent, whereas the iPhone 6s starts at “just” INR 26,910 – the equivalent of $382 or €341 at the current exchange rates. That’s great for an iPhone, but considering what the Android competition is offering at or around that price point, it remains to be seen how successful…