April 15, 2019
apple tops premium smartphone rankings oneplus enters top 5
Apple sold the most premium ($400 and up) smartphones in 2018 according to new Counterpoint Research data. A new entrant – OnePlus cracked the prestigious rankings for the first time in its brief history. Overall, the premium segment grew by 14% year on year, despite the slumping global smartphone market which saw a 3% decline.
Chinese OEMs Huawei, Oppo, and OnePlus have all expanded their presence, as established players Samsung and Apple lost some share.
Apple still dominates with its 51% share, followed by Samsung with 22% and Huawei with 10%. Thanks to strong sales of its P20…