April 8, 2019
counterpoint pixel 3 and oneplus 6t adopters came over from samsung
Here’s an interesting stat – among Google Pixel 3 and OnePlus 6T buyers in Q4 of 2018 in the US, the most were former Samsung owners. Less than 20% were iPhone users.
Now let’s clarify a bit. According to Counterpoint Research data, some 51% of Pixel 3 buyers in the States were owners of a Galaxy smartphone, however 31% of them owned a three year old Galaxy S7. While 37% of OnePlus 6T buyers came from a Samsung phone, many of them used either a Samsung J2 Prime or the aforementioned Galaxy S7.
Also worth noting is that 80% of the Pixel 3’s sales came from owners of Android devices…