huawei and honor reveal their new dual brand strategy

Richard Yu, CEO of Huawei’s Consumer division, has announced the new dual brand strategy for Huawei and Honor devices. This builds on his strategic goals from 2012 that have been executed successfully.

Huawei wants to be the largest smartphone maker in the world. The goal for Honor is to follow closely, aiming for fourth largest brand globally and second place in China. Huawei and Honor will work closely to develop innovative technologies in the future and will cooperate in distribution and retail.

The consumer division is now the largest inside Huawei. Last year it outperformed the…