instagram rolls out checkout in the us

It looks like the online shopping space will be getting more crowded as Instagram is moving in with its new Checkout feature in the US. You will now be able to buy products directly from brand posts without leaving the app.

Prior to the Checkout, you would be redirected to the brand’s website to complete the purchase. The new feature simplifies the process to simply clicking on the item post, selecting details such as sizing and finally placing the order. Checkout-eligible posts will now feature a large blue “Checkout on Instagram” button.

Once you make your first purchase you will…